One particularly shocking meme generated by a BlizzCon attendee posed a disturbing question to Blizzard executives onstage promoting the new mobile edition: “Is this an out-of-season April Fools’ joke?”īlizzard uploaded the “Diablo: Immortal” cinematic trailer to YouTube and attracted more than 480,000 “dislikes” while getting some 18,000 “likes.” Negative internet memes are also flying throughout cyberspace. The backlash also hit the stock: shares in Activision Blizzard tumbled 7 percent in trading Monday. Many Diablo fans across the world are now upset, jamming online communities with all sorts of angry comments. The uproar started shortly after Blizzard unveiled a plan to release “Diablo: Immortal,” a mobile-only game, at BlizzCon 2018, the company’s annual fan event held over the weekend. On YouTube, a host of Korean gaming creators began to put up videos criticizing Blizzard’s decision to ditch its long-cherished corporate culture. It was fun to play, and I came to have fond memories about what I did in the virtual world. I slayed demons past midnight and formed a team to fight off seemingly insurmountable monsters. I had respected Blizzard’s dedication to making great games since I played “Diablo 3” with friends and was impressed by its gamer-oriented features. Korean gamers, including hard-core fans of the “Diablo” franchise, were quick to praise the US-based company’s “legendary” game development culture. Unlike some Korean game developers hell-bent on churning out cookie-cutter mobile games infested with dubious monetization tricks, Blizzard has proudly focused on gameplay over profit. I have long envied Blizzard Entertainment.
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